Shot by Kwannam Chu, renowned New York-based Chinese photographer, and styled by the brand’s newly appointed Creative Director, Victoria Tang-Owen, the campaign was inspired by new beginnings with a sense of retro nostalgia.

Working closely with Kwannam, we curated our latest collection, with the resulting visuals showcasing a unique stillness beneath the hustle and bustle of a city that never sleeps

Victoria Tang-Owen, Creative Director

Shanghai Tang’s Chinese Garden menswear strikes a balance between iconic Chinese detailing and the relaxed vibe of sportier modern streetwear.